Every Service Built for Channel Revenue.
From first-time channel builds to underperforming program restructures, every engagement is designed around one outcome: more revenue through your VAR network.
ERP Channel Strategy
Build the right channel before you build the wrong one.
Most ERP vendors launch a channel program before they understand what kind of channel they actually need. We start with a rigorous assessment of your product, market, and competitive position — then design a channel architecture that aligns partner economics with your growth objectives.
What's Included
- Channel readiness assessment
- Partner profile definition and segmentation
- Go-to-market channel architecture
- Partner tier structure and benefit design
- Deal registration and rules of engagement
- Channel KPI framework and reporting cadence
VAR Recruitment & Onboarding
The right partners, recruited the right way.
Partner recruitment is not a numbers game. One high-fit VAR with the right vertical expertise, customer relationships, and technical capability is worth more than twenty who never close a deal. We run structured recruitment sprints that identify, qualify, and onboard partners built for long-term success.
What's Included
- Target VAR identification and scoring
- Outreach campaign and partner engagement
- Partner qualification and fit assessment
- Agreement negotiation and execution
- 30-day structured onboarding program
- First-deal co-selling support
Channel Program Design
Programs that motivate partners to sell — and stay.
A channel program is only as good as the incentives, tools, and support structures behind it. We design comprehensive partner programs that give VARs a compelling reason to prioritize your product — and the resources to succeed when they do.
What's Included
- MDF program structure and governance
- Partner portal requirements and setup
- Co-marketing playbooks and templates
- Sales enablement kit development
- Partner certification program design
- Incentive and rebate program structure
Partner Success & Revenue Acceleration
Turn active partners into high-performing ones.
Recruiting partners is the beginning, not the end. The real work is activating them — building the pipeline, co-selling the deals, and running the quarterly business reviews that keep partners focused and accountable. We embed alongside your team to drive partner revenue, not just partner counts.
What's Included
- Partner pipeline development and management
- Co-selling motion design and execution
- Quarterly business review framework
- Partner health scoring and segmentation
- Escalation and support process design
- Partner performance reporting
Channel Program Audit & Restructure
Fix what's broken before it costs you more.
Many ERP vendors have a channel that looks active on paper but underperforms in practice. We conduct a rigorous audit of your existing program — partner performance, program economics, enablement quality, and partner satisfaction — then deliver a clear restructuring plan with prioritized actions.
What's Included
- Full partner base performance audit
- Program economics and ROI analysis
- Partner satisfaction assessment
- Gap analysis and root cause identification
- Restructuring roadmap with prioritized actions
- Partner offboarding and consolidation plan
Geographic & Vertical Expansion
Enter new markets through the right partners.
Expanding into new geographies or verticals through direct sales is expensive and slow. The right VAR partners already have the local relationships, regulatory knowledge, and industry credibility you need. We build the expansion playbook and recruit the partners to execute it.
What's Included
- Market entry assessment and prioritization
- Geographic and vertical partner mapping
- Expansion playbook development
- Regional partner recruitment and activation
- Localized sales enablement materials
- Market entry KPIs and milestone tracking
Flexible Engagement Models
We work the way that makes sense for your stage, budget, and internal capacity.
Project-Based
Defined scope, timeline, and deliverables. Ideal for channel strategy builds, program audits, and VAR recruitment sprints with a clear start and end.
Best for: First-time channel builds, program restructures
Fractional Channel Leadership
Embedded channel expertise on a part-time basis — acting as your VP of Channel without the full-time cost. Ongoing strategy, execution, and partner management.
Best for: Early-stage vendors, lean teams
Advisory Retainer
Monthly access to senior channel expertise for guidance, review, and strategic input. You run the day-to-day; we provide the direction and accountability.
Best for: Established programs needing senior oversight
Not Sure Which Service
You Need?
Start with a conversation. We'll quickly identify where your channel gaps are and recommend the right engagement.